SEO Basics-Tips For Small Business Owners-PDF File

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SEO Basics Ebook

SEO Basics-Tips For Small Business Owners-PDF File

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SEO Basics-Tips For Small Business Owners-PDF File

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SEO Basics-Tips For Small Business Owners-PDF File

Ebook Table Of Contents

Introduction……………………………………………………………………………………Page 4
What Is Search Engine Optimization?……..…………….………………………….Page 5
SEO Terminology – 5 Terms You Should Know ………..…..…………………..Page 7
Don’t Most Web Designers Know SEO?…………………………………………….Page 9
Keyword Selection For Search Engine Optimization ……….…………………Page 11
Website Factors That Affect SEO …………………………..……….………………..Page 15
The Importance Of Building Quality Backlinks ……………….………………..Page 19
SEO Tips For Small Business Owners …………….……………….……………….Page 21
Conclusion……………………………………………………………….……………………Page 23
About The Author…………………………………………………….…….………………Page 24

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What Is Search Engine Optimization?

Search engine optimization, aka SEO, is the term that refers to the things you can do to improve your website’s visibility in the search engines. Search engine optimization techniques focus on increasing the organic, or natural, traffic that you receive based on your ranking within the search engines.

The goal of search engine optimization is to ensure your website appeals to search engine crawlers, or bots. The search engines will take note of your site and its content, categorizing it in a way that will allow it to show up in the SERPs (search engine results pages) when certain keywords are typed.

Search engine optimization is achieved through a wide variety of methods. Many webmasters or SEO professionals will focus on proper keyword research, clarity in the setup of your website’s headers, tags, file names and descriptions, external backlinking, internal cross linking, and quality content creation.

While each search engine uses its own algorithm for determining the ranking of every page that is indexed, it is possible to increase your rankings by making your site informative and visible via both on-page and off-page techniques. Sites that are designed with ease-of-use and quality information in mind tend to do better than those built sloppily and without a solid plan.

Search Engine Marketing

Search engine marketing, or SEM, is similar to search engine optimization but focuses less on natural rankings and more on the actual promotion of a website. SEM techniques generally include natural SEO but almost always branches out to include contextual or paid search advertising.

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