Everyone wants to have a beautiful website that is not only pleasing to look at, but is highly functional too. Ideally, your website should help you generate leads and monetize them. If you have a great looking website, which is able to help you achieve your marketing and financial goals, you can rest easy knowing that your business will do well. Here are some simple tips to help you.
Understand your Type Design
While designing a website, no one really gives much importance to the type design. What they forget is that your words are what is going to keep people coming back to you. It is the content of your website that is giving it all its substance. So do you really want to ignore such an important part of your business and your website? When you are finalizing someone for, make sure that they have the basic understanding of type design. Text design, font, backgrounds, text placement and spatial design are all very important. Your headlines should be bold and eye-catching so that they are easy to scan and your body text should be legible. Pick an easy, solid type face which is easy to reach.
Your website’s color scheme is very important. So pick a three color palette that is pleasing and matches your branding colors. Consistency is very important when you want to reflect professionalism. If you are inconsistent in your use of motifs, designs and colors, your customers would notice and gives a very impression of how you conduct your business. So before anything else, create a cohesive and consistent color palette for your website. Also, while choosing the colors of your website, do not underestimate the power of natural and neutral colors. Pastel shades are also usually very pleasing.
Do Not Use Bulky Images
One often repeated mistake designers make is that they forget to re-size their images. Images that are too large, do not give the text a relief. They tend to monopolize the space on your website and break design patterns. Have some standard sizing requirements for your images. This does not mean that all your images should be of the same size, just that you should perhaps have a few standard sizes for your images and have all of them conform to these standards to improve the consistency of your website’s appearance. Since the web is pixel based, large images may also end up looking too pixelated – something you really do not want.
Give Your Content Breathing Room
Knowing when to give your text some relief is really an art. If you have a page that has just too much going on in it, in terms of pictures and text, you may need to add some spaces. Having proper margins not only improve legibility but also give the appropriate focus to your text. Do not have too much text on your pages. Add an image every now and then. Also, always break your text into smaller sections with headings and subheadings. This is a great way to communicate what you are saying, without making a mess of things. You may also want to get a done so that you know that your website will be visible on search results pages as well.